More margin. Deliveries that succeed.
Throughline AI is the operating system for small and mid-size consulting firms, built so the same engagement needs half the team, from the first client call to the shipped build.
The problem
Consulting firms are being squeezed from both sides.
Clients want more for less, and AI work is harder to deliver than anything firms have sold before. Small and mid-size firms feel it first.
Margins are thin and shrinking.
Clients are pushing fixed-fee and outcome pricing, and IT services prices are falling about 3.5% a year. Every extra person on a project now comes straight out of margin.
AI projects fail to deliver.
95% of enterprise AI pilots show no P&L impact. A failed delivery costs the firm its margin, the client's trust and the next deal.
Projects overrun.
Large IT projects run 45% over budget and deliver 56% less value than planned. On fixed-fee work, the firm pays for every overrun.
Sources: Kotak Institutional Equities (2026); MIT NANDA, State of AI in Business 2025; McKinsey and the University of Oxford, 5,400 IT projects.
Why it happens
The work runs on documents and memory, and value leaks at every handoff.
What Throughline gives you
Keep the margin you sell, and deliver what you promised.
Throughline keeps one record of the engagement from the first client call to the shipped build, and guides the person running it at every step. It asks before it decides, so your people stay in charge.
More margin
The same engagement with half the team.
The coordination, documents and rework that keep teams big are handled from the record. Or take on twice the engagements with the team you have.
Deliveries that succeed
What was sold is what gets built.
Every assumption from the sale is tracked into delivery and checked in discovery, and every build is briefed from the deal. Problems surface early, not at acceptance.
No more unpaid work
Scope held to the contract.
The SOW becomes the baseline. Work beyond what was sold becomes a change request the client pays for, not a write-off.
Win deals you can deliver
Proposals that hold up.
Facts, assumptions, estimate, price and SOW stay consistent, and a readiness check runs before anything goes out. Your best people's method, in every deal.
How it works
How Throughline protects the margin at every stage.
Nothing the client said gets lost.
RFPs, transcripts, emails, notes or plain words. Every fact is placed in the record, and coverage is checked so nothing is missed.
No hidden assumptions behind the price.
Facts are kept apart from assumptions. Each assumption is named, with its reason, in one register, and a change ripples to everything that depends on it.
Proposals that survive the client's review.
The demo is built from the same record, so what's shown is what's sold. A readiness check and mock-buyer review run before anything reaches the client, and the SOW comes only after written agreement.
Delivery starts where the sale ended.
Delivery starts from the presale record, not a sales deck. Everything carried over is marked "not yet validated" until discovery confirms it.
Get paid for work beyond what was sold.
The SOW is the baseline. The backlog is checked against it: tickets nobody sold go to change control, and sold work with no ticket is flagged.
Less management overhead.
Status comes from the record, not from chasing people. Ask "where are we?" any time, and status reports are drafted for you.
Code that matches the deal.
Coding assistants usually start from a thin ticket. Throughline writes the brief from what was sold and confirmed, so the agent knows the client, the contract and the decisions already made.
Less rework.
Technical detail is agreed before features are built. The test is written first and seen to fail, then the code is built. The current app is never treated as the truth.
Faster, evidence-based acceptance.
Each build files its result back into the project record, so acceptance is checked against what was promised, with the evidence on file.
Works your way
Bring your coding agent, or use ours.
Throughline gives your coding agent the project context it's missing. If your team doesn't have one, Throughline's own build assistant does the build. It all runs on your firm's own Claude account.
Early access
Get more margin from every engagement.
We're opening Throughline to a small group of small and mid-size consulting and IT services firms.
- For practice leads and heads of delivery
- Used by the presale or delivery lead who runs the engagement
- From the first client call to handover